EDITORIAL & FASHION
The brief may simply be one word or a whole concept. Editorial sells more of the mood and the situation the clothing would be worn in.
ADRVERTISING & COMMERCIAL
More often than not, this kind of pictures will be spread across the pages of a quality glossy magazine or displayed larger than life on billboards all over town. It may be used for a special, one-off promotion so it needs to be the best it can.